TORRE VISIT - Fondazione Prada




Text & Photo Appeal Magazine



TORRE, the completion of the Milan venue

Appeal Magazine visited the opening of TORRE during the Milan Design Week 2018.

The new building TORRE is marking the completion of Fondazione Prada's Milan venue (2015) a former distillery located in an industrial complex from 1910. The 60-meters high tower is realised in white exposed concrete and designed by Rem Koolhass with Chris van Duijn and Frederico Pompignoli from OMA architects. 

Torre develops on nine levels, six of which are exhibition spaces, for a total surface of approximately 2.000 m2. The remaining levels host a restaurant and other visitor's facilities. On top of the building, a 160 m2 terrace is hosting a rooftop bar. 

Torres current art project "Atlas" is hosting artworks dating from 1960 - 2016 represented by artists as Carla Accardi, Jeff Koons, Walter De Maria, Mona Hatoum, Edward Kienholz, Nancy Reddin Kienholz, Michael Heizer, Pino Pascalli, William N. Copley, Damien Hirst, John Baldessari and Carsten Höller. 

The elevator in pink marble and the view - changing on all levels - are fantastic, but climbing the stairs all the way up is an experience you will not regret. The staircase is a piece of art or as Rem Koolhaas says it himself:

"The staircase is the one element unifying all irregularities - its complexity lifts it beyond the typical pragmatic element, the staircase has become a highly charged architectural element." Rem Koolhass

Besides the obvious function of showing art, the rooms exhibit as much the changing life of the surrounding industrial-urban cityscape through the big panoramic windows. What makes Torre unique is the combinations of the elements. Especially the way raw building materials are put together in the building. Concrete, iron, veneer sheets and glass could be cold and industrial, but OMA architects create spaces with elegance and lightness and almost a feminine touch. A welcome contrast to Milan's design week's abundance of gold, velvet and perhaps not completely thoughtful designs. 


Opening hours and information


The outdoor area


Model, TORRE and staircase


Damien Hirst,
The Last Judgement, 2002
Flies and resin on canvas
Courtesy of the Artist


Mona Hatoum
Remains of the Day, 2016
Wire, mesh and wood


Jeff Koons
Tulips, 1995-2004
Painted stainless steel